GSE brand debuts at the 2025 Chicago International Restaurant Association (NRA) Show

What is the NRA Show?

The National Restaurant Association (NRA) Show is one of the largest annual events for the restaurant and hospitality industry. Held at Chicago's McCormick Place, the show brings together restaurateurs, chefs, suppliers, and innovators to discuss the latest trends, technologies, and products shaping the future of dining.

GSE & GSEICE at NRA

At the important moment of change and upgrading in the global catering industry, the GSE brand with 21 years of experience in refrigeration equipment manufacturing will make a grand appearance at the Chicago International Restaurant Association Show (NRAS 2025) in 2025, showcasing its deep accumulation and innovative achievements in the field of high-end commercial kitchen equipment with a new attitude.

At this exhibition, GSE & GSEICE will bring a variety of core refrigeration equipment - ice cream machines, ice machines, and smoothie machines - to the McCormick Place in Chicago, booth No. 3454, to interpret the hardcore strength and high-end charm of "China Smart Manufacturing" to global catering operators.

21 years of precipitation, only for today's international stage

As a company that has been deeply engaged in refrigeration equipment manufacturing for 21 years, the GSE brand is backed by the strong support of **Foshan Guangshen (Zhongshen Technology Guangdong Co., Ltd.)**. The company was established in 2020 and signed a contract for project land in Gaoming District, Foshan City, in 2021, with a total planned area of 70 acres. In 2023, the 49,900 square meters of modern production workshops and supporting projects of the first phase of the project were completed and officially put into trial production in December of that year.

This series of milestone developments not only laid the industrial foundation for the GSE brand but also provided a solid platform for its international expansion. The total planned investment of the project is RMB 500 million. The future goal is to establish a systematic brand sales and after-sales service network in the global online and offline commercial refrigeration market within five years, and strive to become one of the strong competitors in the global commercial refrigeration appliance industry.

Exhibition focus: high-end · practical · exquisite

GSE's theme slogan for this exhibition clearly conveys the brand positioning:

"21 years of refrigeration equipment manufacturing"

"European high-end commercial kitchen brand"

"More reliable · more practical · more exquisite"

At this exhibition, we will fully display GSE's core product lines:

▶ Ice Cream Machines

Commercial continuous discharging design, suitable for fast supply during peak hours

Smart touch panel, easy to operate, supports multi-language interface

Stylish appearance, precise craftsmanship, suitable for high-end catering venues

▶ Ice Machines

Efficient and energy-saving compressor technology

Various ice-making specifications to meet different types of drinks and refrigeration needs

Compact structure, easy to integrate in the kitchen or self-service area environment

▶ Slushy Machines Machines

Dual cylinder design supports simultaneous preparation of multi-flavor cold drinks

Visual transparent cylinder body enhances the display effect

Suitable for high-traffic scenarios such as milk tea shops, beverage bars, and fast food chains

Exhibition highlights: Focus on catering trends and connect global markets

NRAS is one of the most influential catering service and hotel equipment exhibitions in North America, covering multiple directions such as catering equipment, kitchen technology, food and beverage, packaging logistics, and digital solutions. The focus of this year's exhibition will also be on the sustainable development of catering, digital kitchens, customized solutions, and efficient operation systems. GSE's product line is highly consistent with these trends.

The exhibition is expected to attract tens of thousands of professional visitors from all over the world, including chain restaurants, hotel groups, catering entrepreneurs, distributors, and channel buyers. GSE also plans to further expand its channel network and brand influence in the North American market through this exhibition.

Localization layout under a global perspective

With the rapid upgrading of China's industrial chain and the intelligent innovation of manufacturing technology, GSE pays attention to localization needs and market adaptation capabilities while "going out". In the next five years, GSE will gradually establish regional warehousing, service points, and after-sales teams overseas to achieve a global rapid response mechanism.

Especially in the North American market, GSE hopes to provide catering brands with a new choice of commercial cold chain solutions by providing more reliable products, more practical designs, and more refined brand images, while helping Chinese products transform from "price advantage" to "value advantage".

Looking to the Future: Using China to Make Temperature, Connecting the World's Catering Dreams

GSE firmly believes that the evolution of technology is inseparable from the upgrade of the catering consumption experience. Whether in boutique restaurants, chain brands, or mobile fast food scenes, GSE hopes to provide global customers with reliable refrigeration solutions.

This trip to NRAS 2025 is not only a display but also an in-depth dialogue. The GSE team looks forward to on-site exchanges with partners from all over the world, sharing ideas, exploring cooperation, and jointly opening a new era of the high-end and branded refrigeration industry.